Great product, although I doubt I'm using it for its intended purpose.
I use this (as well as the 1/2" and 3/4") in my model making hobby for mounting parts to be painted as well as making my own sanding blocks (tricks I picked up while working for a professional model making company).
Think of this stuff as double-sided 3M masking tape. Strong enough to hold while you're working, but easy to remove when you're done.
A hundred and one uses, every tool box should have a roll or two!
Great woodworking tape.